Assignment 2 – Blog Post 3 – Anti-viability

Anti-viability Digital/Social Marketing Approaches

Screen Shot 2014-12-14 at 20.29.50

Implications

Instagram:

  • After looking into competitor’s use of this platform, it is apparent that high price wine companies (such as Campo Viejo) are not acquiring many followers, suggesting there is little customer acquisition on these platforms.

PPC:

  • PPC may not be suitable due to the budget limitations for DRW’s digital marketing campaign, and we believe using this budget for LinkedIn paid advertising would be more beneficial, as having a small PPC budget may result in fewer conversions

Pinterest:

  • Not suitable for a high price wine company, as there are more professional platforms for DRW to engage with her target audience on, as mentioned in previous posts
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