Abercrombie and Fitch’s controversial CEO, Mitch Jeffries has stood down this week. The declining clothing company needs a complete revamp of the brand and it’s marketing to turn its performance around.
Will the new CEO be more thoughtful of the market? As previously, A&F said in a statement that they don’t want ‘bigger’ people wearing their brand?! Trio Digital believes this issue needs resolving in order to revamp the brand and marketing strategies!